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Email news for the traveler community                        Issue 37 - April 24, 2008

In This Issue

Board Nominations Close April 30th

Use SATA's Career Corner

Regional Shows Updates

WSA Buyer List

WSA V.I.B. Program

Soles4Souls National Barefoot Day

Price Increases Are Coming

Retail Sales Growth

Update Your Record

SATA Mission Statement

 



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Inside SATA

 

From the President - Board Nominations Close April 30th

Dear Fellow SATA Members,

With one week remaining, I urge you to submit your nominations for open seats on the SATA Board.  Persons elected to the board serve three-year terms.  Currently, we have four seats open:
 

Western Region - One Seat
Central Region   - Two Seats
Eastern Region  - One Seat


SATA has achieved many goals in the last 2 ½ years by providing basic services, benefits packages, communications and education programs.  However, there is much left to be done.  
Click here for details.

Because the Board of Directors determines the future of SATA, and you determine who should be on the board - the success of SATA is in your hands.

Please step forward and volunteer yourself or suggest to the Nominations Committee the traveler you know who would make a great Board member. This is your organization.  Get involved, whether it is serving as a board member, serving on one of our many committees, or simply taking the time to offer your suggestions.  Thank you for your continued support.

Gary Morgan
SATA President

Are You Looking for a Position or Do You Have a Position to Be Filled? - Use Career Corner!

If you are a vendor looking for a sales rep, a rep looking for a sales position, or an outside rep looking for an additional line/s, SATA can help. SATA has a listing service both for positions available and for people seeking positions.

Said one satisfied member, "I wanted to thank you for such a great web site. I was laid off a few weeks ago and didn't know which direction to go. A friend of mine told me to take a look at the job listings and see where it would take me. Well, I took his advice and went on line to take a look and found the perfect job. I got hired today and the future looks very bright. Again I just want to thank you guys for doing a great job."
 
This service is FREE to members and vendors seeking reps. Get complete information by
clicking here

SATA is striving to be the number one clearing house for shoe and related goods traveler positions.  Watch this newsletter for announcements later this year of new and expanded services in this area.

 


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Show News

 

Spring Show Update

Throughout the season we have brought you various updates on the spring regional shows.  The following are the most recent comments received by the SATA staff office:

Pacific Northwest retailers upbeat at regional markets:  Rain, wind, snow flurries and even a NW tour by the Dhali Lama could not keep retailers away from regional markets in Portland, Oregon and Seattle, Washington.  Retailers attending both trade shows to purchase footwear, clothing and accessories were both encouraged and positive on the future retail climate.  "The northwest seems to be more recession proof than other places in the country," reported one retailer.  Many travelers reported that orders were good.  Even those travelers who expected not to write many orders commented that they opened new accounts.

Metropolitan New York Shoe Market more than doubles in size:  B&STA completed its first year as an all booth shoe show at the New Jersey Convention Center in Edison, NJ.  The show has more than doubled in size since its days as a ballroom and hotel room show at the Hilton Hotel in East Brunswick, NJ and continues to trend the same way in 2008, after finishing the January and March shows. The vendor base has increased by 75% and retailer attendance increased by 50%. More than that, the show is bringing retailers from not only the NY/NJ Metropolitan area, but also Connecticut, Pennsylvania, Maryland, Delaware and even as far as Florida, California and Canada! The goal for the show is to eventually incorporate apparel and accessory vendors in addition to men's, women's, children's and athletic footwear, to create "one stop shopping" for the visiting retailers.

Tony Knapp, widely respected speaker, trainer, educator and motivator, addressed the exhibitors at the start of B&STA's January 2008 Show. This was the first seminar in a series produced by SATA.  B&STA was pleased to have been the first market to host and help launch the seminar series.  The turnout was more than expected and all left with positive feedback and 100% approval.  Look for news in upcoming issues of SATA Online about Tony's seminar scheduled for June 30 at SMOTA.

We welcome comments from our members. 
Click here to submit your comments.

 


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WSA Buyer List Now Ready

SATA members can now order the list of buyers from their territories that attended the past February WSA show.  As a member of SATA you will receive this list at no cost.  Vendors and anyone else pay $150 per thousand names.  This is a tremendous savings benefit of being an SATA member.  Click here to get a copy of the request form and additional instructions and information.  Due to National Do Not Call regulations, The WSA Show can no longer release telephone numbers of their buyers.

Currently, you must fax or mail the form to WSA.  SATA is working with WSA to upgrade this service in the future so that the request can be emailed.  In addition, we are working to see if we can get lists by category, gender, etc.  Watch this newsletter for updates.

 

WSA Show - V.I.B. Program

WSA Logo 2The WSA Show's V.I.B. (Very Important Buyer) program was so enthusiastically received by both travelers and retailers that Show management is offering it again for the July show.  V.I.B. status allows retailers:

  • Acess to a private lounge area where they can relax between appointments
  • Complimentary refreshments and snacks throughout the day in the private V.I.B. Lounges
  • Free wireless internet connection for their laptops
  • Computer terminals to access their email and locate exhibitors & brands at the show
  • One complimentary seminar from The Footwear and Accessories Business Conference @ WSA

The WSA Show invites SATA members to select your best customers for V.I.B. status.  Just click here for the form to list the names of stores and buyers who did not previously attended WSA in February 2008 or within the last two years. Once completed, you may email the form to Celeste Boehm, cboehm@wsashow.com.  The deadline for submission is July 1, 2008.  For every 3 names you submit, you will receive one entry into a contest for fabulous prizes.  In addition, the first 10 travelers that submit 5 or more names that fit the criteria will receive Executive Club Passes.  Look for future issues of SATA Online for more information. 

Score points with your key retailers by letting them know that you are submitting their names to The WSA Show for V.I.B. status.  If you have questions regarding this promotion, please call Celeste Boehm at The WSA Show at 818-464-2352 or email her at cboehm@wsashow.com.

 

Industry News

 

Soles4Souls Creates 'National Barefoot Day' to Increase Participation in Charity's Events

Soles4SoulsLOGOSoles4Souls, the international footwear charity based in Nashville, has unveiled plans for a series of nationwide events to be held June 1-7, 2008.  "National Barefoot Day" will take place on Sunday, June 1, with various events across the country scheduled for the rest of the week, which will be known as Barefoot Week, and will be held each year during the first week of June.

"We know that people will become engaged with our charity by participating in our events," said Wayne Elsey, CEO and founder of Soles4Souls.  "Raising awareness is a good thing, but for people to truly 'own' our charity, we need to give them chances to personally participate in our mission - and Barefoot Week is designed to do that," Elsey said.

According to Elsey, the organization is working hard to highlight the environmental benefits of turning in shoes as opposed to throwing them away. "A sad fact is that there are 300 million children in the world who have never owned a pair of shoes, while the same number of shoes were tossed into American landfills last year," he said.  "We want to give people a reason to clean out their closets and help needy people while reducing the strain on our landfills at the same time," Elsey said. 
Click here for complete article.

*Editor's Note:  Travelers, you can help get the word out to the retailers.  Let them know they can get participation details at www.soles4souls.com.


 


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Price Increases Are Coming

openashoestorepicFootwear price increases to the consumer could easily be 5 to 20 percent in the coming year.

What's driving these increases:

  • Steep increases in the costs of raw material, labor, ocean freight, and transportation
  • Skyrocketing petroleum increases
  • The weak dollar
  • New labor policies in China with increased competition for workers.

While most experts say the impact of pricing pressures wouldn't be felt until Spring '09, some are already feeling the sting.

Jim Issler, president and CEO of HH Brown said the footwear industry is entering a new era.  "We chased labor around the world.  Now, we're at the end of the maze and there is nowhere else to go."

Most industry leaders say you can't escape it by going to India or other places as these locations have many challenges in productivity, infrastructure, etc.  

Another industry person summed it up by saying that pricing pressures aren't going away, and the end result may be higher costs for everyone -- and consumers and companies are simply going to have to adjust.

FN Daily Report Apr 21, 2008. 
Click here to read complete article.

 

Online Sales Growth

Although online retail sales growth in the U.S. is slowing, sales (excluding travel) are still expected to rise 17 percent this year. 

laptopinlapThe industry has enjoyed explosive growth - 44% increase in sales in 2001 - as more customers have started using broadband internet access and embraced online shopping.  Decelerating growth is expected, as the internet reaches a point of saturation.  Shop.org spokeswoman Ellen Davis said that online retail sales will eventually fall to single-digit growth, even as their share of the total retail pie increases. 

Apparel is expected to be the largest sales category in 2008, reaping an expected $26.6 billion, followed by computers, and autos.  "With the U.S. economy struggling, it's interesting to see that online retail is taking on a larger share of the retail industry," Davis said.

Online sales growth is expected to slow over the next five years as the channel matures and there are fewer first-time users.

NRF Smart Brief April 8, 2008

 

 

Update Your Record

If you have changed your email address or cell phone number, or have changed or added lines, please update your SATA record.  Go to www.shoetravelers.org and click "Update Member Records" under the Membership menu.  It takes only minutes and helps us stay in touch with you.  Thank you!

 

 

SATA Mission Statement

The Shoe and Accessory Travelers Association (SATA) is a membership organization whose goals are to represent, and to significantly improve the abilities and well-being of, traveling sales representatives who work within the footwear and related goods industry.  SATA's primary activities include providing its members with information, education, benefits and services, and networking opportunities with fellow members, vendors and other key players in the footwear industry.

 

 

Send Us Your News!

Do you have news to share with colleagues about yourself, your business, or your employees?  The SATA network loves to be in the know.  Please send us your news!

Send announcements to SATA Online at
info@shoetravelers.org, and we'll let the network know.

This email newsletter is provided as a service to members of the Shoe & Accessory Travelers Association.  Content does not necessarily reflect the opinions of SATA, its members, its Board of Directors, or its staff.  Any use of trademarked names is in an editorial fashion intended to benefit the trademark owner, with no intention of trademark interference.  For a SATA membership application, or to check out the benefits of membership, please email us at info@shoetravelers.org.

Mailing address: SATA, 7150 Columbia Gateway Drive, Suite G, Columbia, MD 21046-1151, Fax 410-381-1167.

No part of this newsletter may be reproduced in any manner without the express permission of SATA.

 

 

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