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Sales and Inventory Planning To Assist Retail Shoe Store Owners



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Personal Appearances - Fun Days That Pay Off: By Mary Ruoff

A comprehensive article written by special footwear freelance writer, Mary Ruoff. Mary has interviewed many of the best reps currently doing what is known as today as Personal Appearances, but were formerly known as Trunk Shows. From these interviews, the newest rep as well as seasoned veterans can learn what it takes to make Personal Appearances work in today's marketplace. A must read for all reps.

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Maximizing Your Return from A Shoe Show: By Mary Ruoff

The second article in a series of occassional articles written by Mary Ruoff. This piece was also written with help from interviews Mary held with a selected group of travelers. With the topic being return from shoe shows, Mary compiled information from her interviews that will help all travelers receive a greater return from shoe shows.

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